“互联网+”时代线上食用菌品牌形象设计分析

Design and Analysis of the Brand Name of Online Edible Fungi in the“Internet+”Era

"互联网+"时代颠覆了各行各业的发展模式,尤其对线上食用菌品牌形象设计提出了更多要求,不仅要求引入互联网思维,体现信息化时代特点,还要求增强品牌互动体验。为了充分适应"互联网+"时代的新要求,有效提升线上食用菌品牌价值,线上食用菌品牌形象的设计者需积极应用简洁化、动态化、数字化及互动化的设计策略,打造优质的线上食用菌品牌形象。

The"Internet+"era has overturned the development model of brands in all walks of life, especially put forward more requirements for the design of online edible fungi brand images. It not only requires the introduction of Internet thinking, but also reflects the characteristics of the information age and requires Enhance brand interactive experience. In order to fully adapt to the new requirements of the"Internet+"era and effectively enhance the value of online edible fungi brands, designers of online edible fungi brand images need to actively apply concise design strategies, dynamic design strategies, digital design strategies, and interaction. Design strategies to create a high-quality online edible fungi brand image.