从人格到人设:数字化时代人格面临的新挑战

From Personality to Persona:New Challenges to Personality in the Digital Age

数字化时代的一个重要特征是:它将一切都变成了资本的同谋,并受其宰制。在数字技术与资本的联盟下,人的主体地位岌岌可危,甚至沦丧,而利益则登上王座,成为主宰。伴随着个体主体地位的丧失,传统意义上的人格失去了尊崇地位,而人设却登堂入室,以想象逻辑膨胀着个人,在他者的凝视下既堂而皇之地招摇过市,又隐匿地攫取商业利益。只有看清人设背后资本操控的本相,我们才能合理定位个体性存在,真正进入哲学批判反思场域。

As an important feature,the digital age turns everything into an accomplice of capital and dominates them.Under the alliance of digital technology and capital,the subject status of humans is in a crisis,even lost;while profit comes to the throne and becomes the dominator.Along with the loss of subject status for individuals,the personality in traditional sense has lost its sublime status,while persona comes in to inflate the individual as imaginative logic.It swaggers through the streets legally and openly under the gaze of others,while snatching business profits secretly.Only when we find the truth of persona under the control of capital can we rationally define the existence of individuals,entering the real reflective field of philosophical criticism.