网络青年亚文化的特征及引领路径探析

Analysis of the Characteristics and Pathway of Online Youth Subculture

网络青年亚文化的发展随着整个社会日新月异的变化和互联网技术的日臻成熟而方兴未艾。综合分析,网络青年亚文化作为从主流文化中衍生出的具有时代特色的新兴文化,具有明显的必然流行趋势、突出的后喻文化特征和显著的巨大创新潜能等特质。同时,网络青年亚文化新媒体化、泛娱乐化和重狂欢化的发展给主流意识形态带来了一定的冲击与挑战。因此,主流意识形态需要主动出击,化解正面冲突,规范和管控传播内容,掌握话语权,进而引领网络青年亚文化的健康发展。

With the continuous progress of society and advances of Internet technology,online youth subculture is in full swing.In essence,the online youth subculture derives from the mainstream culture and bears the characteristics of the modern era;it is popular,post-figurative and potentially innovative.Coupled with the new media,pan-entertainment sector and heavy carnivalization feature,the online youth subculture has dealt blows and challenges to the mainstream culture.Therefore,the mainstream culture needs to work proactively to address the head-on collision,regulate and control the content of transmission,and maintain its discursive power,thus guiding the healthy development of the online youth subculture.