基于SWOT分析的公安警务抖音优化研究

Research on Optimizing Police Douyin Based on SWOT Analysis

抖音短视频的兴起为公安机关宣传工作提供了很多新思路和新方法。公安警务抖音作为一个机遇与挑战并存的新型传播形态,仍处于不断实践和探索的过程中。为进一步提升公安宣传传播力与影响力,基于SWOT分析法分析公安警务抖音的优势、劣势、机遇和挑战,并结合传播学中使用与满足理论,提出三项优化措施,即运用数据,增强黏性;明确定位,突出特色;专业匹配,促进互通。

The emergence of Douyin brings about new ideas and methods for public security authorities to communicate with the public.As a new form of communication with both opportunities and challenges,practice and exploration must be done in such a process.Based on SWOT analysis,this paper analyzes the advantages,disadvantages,opportunities and challenges for the public security authorities to use Douyin,and puts forward three optimization measures in combination with the theory of application and satisfaction in communication,namely using data to increase viscosity,clarifying positioningto highlight its characteristics,finding professional matching to enhance interoperability.