全媒体时代主流意识形态媒介话语权的提升

On Enhancing Discourse Power in the Mainstream Ideological Media in the Omnimedia Era

媒介不仅是信息流转的枢纽,更是意识形态传播的主阵地。掌握意识形态媒介话语权,有利于掌握意识形态工作的主动权。真伪难辨的海量信息、西方意识形态以及多元社会思潮通过各类媒体冲击主流意识形态在媒介领域的地位,使我国主流意识形态媒介话语权面临很大的风险与挑战。在全媒体融合发展的新时代,通过充实话语内容、创新话语表达方式和构建话语传播格局等途径树立主流意识形态媒介话语权的公信力,提升主流意识形态媒介话语权,能更好地维护国家意识形态领域安全。

Media not only serves as the pivot of information circulation but also plays the guiding role in ideological propagation.In order to have the initiative in ideological work,we need to have the discourse power in ideological media.Presently,the discourse power in the mainstream ideological media in our country is confronted with great risks and challenges owing to enormous quantities of information that are hard to distinguish between the true and the false,and the shock of both western ideology and diverse ideological trends.In order to better safeguard the security of ideology in our country in the new era of integrated media development,we should build up the public credibility of the mainstream ideological media and enhance its discourse power by enriching contents,innovating ways of expression and constructing communication styles.