老旧小区改造盈利模式的市场化探索——以北京市J社区为例

Market Oriented Exploration on the Profit Model of the Old Community Reconstruction:Take J Community in Beijing as an Example

盈利空间不足是老旧小区改造项目难以吸引市场机构参与的主要原因,基于此,本文首先分析老旧小区改造盈利困难的原因,继而以北京市J社区为例,结合实地调研,分析J社区改造项目中项目方对盈利路径进行的一系列探索,在此基础上,提出保障老旧小区改造项目市场化盈利模式的相关建议。

Insufficient profit space is the main reason why old community reconstruction projects are difficult to attract market institutions to participate in.Based on this,this article first analyzes the reasons for the difficulty of profitability in old community reconstruction projects.Then through field research,taking the J community in Beijing as an example,clarifies and analyzes the series of explorations on the profit path conducted by the project party in the J community reconstruction project.Finally,on this basis,proposes relevant suggestions for ensuring the market oriented profit model of the old community reconstruction projects.