建设性新闻视域下增强主流媒体新闻报道贴近性研究

Research on Enhancing the Intimacy of News Reports of Mainstream Mediaform the Perspective of Constructive Journalism

我国主流媒体作为党和政府的“喉舌”,具有引导社会舆论、进行社会组织动员等重要功能。然而,目前部分主流媒体新闻报道的贴近性不足,表现在新闻报道的官方话语抽象僵化、报道内容与受众关切存在裂痕、新闻选材的微观视角不充分、传者与受者的互动空间不足等方面,一定程度上影响了其喉舌功能的发挥。文章聚焦增强主流媒体新闻报道贴近性这一核心议题,援引建设性新闻学公众导向的理念,从新闻叙事、传播内容、选材视角、传受互动等四个维度,提出新闻报道的采编发全流程解决方案,促进主流媒体新闻报道更加贴近群众、贴近实际、贴近生活,以期为提升主流媒体的话语权和引导力提供研究借鉴。

As the mouthpiece of CPC and the government,the mainstream media of China has important functions such as guiding the public opinion,organizing social mobilization and so on. However,nowadays the intimacy of news reports of some mainstream medias are insufficient,which has affected its functions. For example,the official discourse of news reports are abstract and rigescent.There is a rift between the content and the audience’s concerns. The micro perspective of news material selection is not sufficient. The interaction space between transmitter and receiver is insufficient. This article focuses on the main topic of enhancing the intimacy of news reports of mainstream media,adducing the concept of public guidance of Constructive Journalism,proposing the solution of the whole process of news report collection,editing and distribution from four angles that news narrative,communication content,material perspective,interaction of communicator and audience.It’s expected to promote the mainstream media news reports closer to the masses,and the reality,and life,and provide research reference for enhancing the discourse and the guidance of public opinion of the mainstream media of China.