“空”文化观的解读及其在产品设计中的应用研究

Interpretation of“KONG”Culture Outlook and Its Application Study in Product Design

目的研究“空”的文化观在产品设计中的应用。方法从语义学、禅宗、道家和传统艺术四个角度解读“空”的文化观,并在此基础上,从设计目标、使用方式、设计手法和形式语言四个层面阐述其在产品设计中的应用。结果通过对比“空”风格的设计、现代主义设计、极简主义设计和日本简约设计,发现在工业制造全球化背景下“空”可能成为中国产品设计具有辨识度和文化属性的标签之一。结论“空”的文化观在产品设计中的应用可以归纳为四个方面:在设计目标上,使设计跨越概念层面,关注根本需求;在使用方式上,尽量降低产品对用户的限定性,使用户更加自由;在设计手法上,将中国传统艺术手法应用到现代产品设计中,利用有限表现无限、不全表现全、有形表现无形;在形式语言上,强调统一和谐的色彩与材质搭配和宏观简约、局部丰富的造型逻辑。

The work aims to study the application of the culture outlook of“KONG”on product design.The cultural outlook of“KONG”was interpreted from four perspectives:semantics,Zen,Taoism and Chinese traditional art;and on this basis,its application in product design was illustrated from four aspects:design purpose,use mode,design technique,and formal language.By comparing“KONG”concept,modernism,minimalism and Japanese concise design,it was considered that“KONG”may become one of the labels with identification and cultural attributes of Chinese product design under the background of globalization of industrial manufacturing.The application of“KONG”concept in product design is mainly embodied in four aspects:making design transcend conceptual level and become more essential;minimizing the restriction of products to users;applying traditional Chinese artistic techniques which could express infinite with finite,complete with incomplete,and intangible with tangible to modern product design;emphasizing the modeling logic which is unified and harmonious in color and material matching and which is simple in the whole and rich in the parts.