纸质书籍的多元体验设计理念探析

Multi-element Experience Design Concept of Paper Books

目的分析书籍设计中多元体验的塑造理念,提供以读者体验为核心的装帧设计思路,启发设计师创新纸本阅读的形式。方法首先剖析阅读过程中体验形成的机理,以及影响体验的各种要素;然后根据体验过程的不同阶段特征,将书籍的多元体验设计分解为感官体验、行为体验、环境体验、情感体验四个模块;再使用纵向串接与横向延展相结合的方法,整合各个体验模块,以增强和丰富阅读过程中的体验感。结论多元化的阅读体验形式有助于提升纸质书籍的文化艺术价值,所有阅读体验形式当中尤以情感体验最为关键,设计师塑造多元体验可遵循“情感—环境—行为—感官”的整合顺序,以情感为目的,横向丰富体验形式的感染力,并符合秩序美和成本价值的要求,以多元化的体验设计引导读者阅读。

The work aims to analyze the moulding concept of multi-element experiences in book design,to provide binding design ideas with reader experience as the core,and inspire designers to innovate the form of paper reading.Firstly,it analyzed the mechanism of experience formation in reading,as well as the various factors affecting experience.Then,according to the characteristics of different stages of the experience process,the book’s multi-element experience design was divided into four modules:sensory experience,behavioral experience,environmental experience and emotional experience;then,the experience modules were integrated by the combination of vertical series connection and horizontal extension,and to enhance and enrich the sense of experience in reading.Diversified forms of reading experience help to enhance the cultural and artistic value of paper books.Among all forms of reading experience,emotional experience is the most critical.Designers can follow the order of“emotion-environment-behavior-sensory”in shaping multi-element experience,and,according to the emotional purposes and horizontal enrichment of the appeal of reading experience.In addition,designers must meet the requirements of order beauty and cost value and guide reading with multi-element experience design.