文化地标导视设计研究

Guide Design of Cultural Landmark

目的通过研究文化地标导视设计,宣传城市文化特色,提升城市形象,从而强化文化地标导视系统的视觉表现功能,达到传播城市文化特色,促进地域文化发展的目标。方法从文化地标导视设计的研究入手,梳理其现状,分析从传统平面设计到现代智能技术的创新,以及其所引出的导视系统设计的发展趋势,即坚持生态环保的设计理念。结论基于文化地标导视系统宣传地域文化,强化了地域文化发展的特性。从文化地标导视系统的视觉表现研究入手,分析了文化地标导视系统从传统平面化到现代智能化的转变。作为宣传城市文化的载体,文化地标导视系统的视觉表现要紧随时代发展,增强导视系统的人文气息和智能体验,倡导生态设计理念,充分实现对文化地标的宣传作用,从而建立大众与城市文化的情感联结,传播城市文化特色,增强地域文化自信。

The work aims to conduct research on guide design of cultural landmarks to promote cultural characteristics of a city and enhance the image of the city,so as to strengthen the visual expression function of the cultural landmark guidance system,to achieve the goals of disseminating urban cultural characteristics and promoting the development of regional culture.Starting from the research on cultural landmark guide design,the current situation was sorted out.Followed by the analysis on its innovation from traditional graphic design to modern intelligent technology,and the design concept of ecological environment protection was educed as the development trend of guide system design.Publicity of regional culture based on cultural landmark guidance system highlights the development characteristics of regional culture.The work starts with the visual performance research of cultural landmark guidance system,and analyzes the transformation of cultural landmark guidance system from traditional planarization to modern intelligent.As a carrier to promote urban culture,the visual performance of the cultural landmark guidance system needs to follow the development of the times,enhance the humanistic atmosphere and intelligent experience of the guidance system,advocate ecological design concepts,and fully realize the propaganda function of cultural landmarks,so as to establish the emotional connection between the public and urban culture,spread the characteristics of urban culture,and enhance the self-confidence of regional culture.