“4·23”世界阅读日开展读书月活动的调研与启示——以“双一流”高校图书馆为例

Investigation and Enlightenment of Reading Month Activity Based on“4•23”World Reading Day-Taking the Libraries of“Double First-Class”Universities as an Example

通过访问"双一流"高校图书馆主页、微信公众号等方式,从宣传渠道、活动周期、活动主题、活动内容等方面对图书馆围绕"4·23"世界阅读日开展的读书月活动进行调研,调研结果显示,各高校的读书月活动丰富多彩,形式多种多样,如读书分享会、图书展览、技能竞赛、数字资源培训、专家讲座等。但是存在活动宣传力度不足,活动信息分散,缺乏信息聚合,缺少学生主体参与,缺乏活动效果评价及意见反馈等问题。笔者提出应加强宣传力度,以学生为主导,使其由被动接受变为主动参与;设置读书月专题网站,树立读书月活动品牌;掌握读者需求,针对性开展读书月活动。以期为今后高校图书馆举办读书月活动提供借鉴和参考。

By browsing the homepages,microblogs and WeChat Public accounts of libraries,this article investigated activities of Reading Month conducted by the libraries of“Double First-Class”universities in“4•23”World Reading Day from aspects of publicity channels,activities cycle,activity theme and activity content.The investigation results showed that the activities of Reading Month of various universities were rich and varied,such as reading sharing sessions,book exhibitions,skills competitions,digital resource training,expert lectures,etc.However,there were problems such as insufficient activity publicity,scattered activity information,lack of information aggregation,lack of student participation,lack of activity evaluation and feedback.The author proposed that publicity should be strengthened,with students as the leading role,so as to change passive acceptance to active participation;set up a special website of Reading Month and establish a brand of activities of Reading Month;grasp the needs of readers and carry out targeted activities of Reading Month,in order to provide references for future activities of Reading Month held by libraries of colleges and universities.