摘要
虚拟现实(VR)在当今人们生活中的应用已经非常普遍了,在医学、娱乐、军事航天、室内设计、房产开发等领域的作用都是不可小觑的。在发展如此之快的21世纪,绝大多数领域都已经能感受到技术变革的影响。与此同时,VR正在以超乎想象的方式影响时尚产业。因为VR对服装最大的影响就是使用VR可以克服缺乏触摸衣服的真实体验形式的在线购物的缺点以及免于反复试穿的麻烦,旨在为消费者提供身临其境的购物体验,弥补“能看不能穿”的线上短板。因此,文章旨在推动中国年轻一代通过VR技术在互联网上购买服装,帮助服装品牌在中国更好地发展。
The application of virtual reality(VR)in people’s lives is very common today,and its role in the fields of medicine,entertainment,military aerospace,interior design,real estate development,etc.cannot be underestimated.In the 21st century,where development is so fast,the impact of technological change has been felt in most fields.At the same time,VR is affecting the fashion industry in ways beyond imagination.Because the biggest impact of VR on clothing is that through the use of VR,it can overcome the shortcomings of online shopping that lacks the real experience of touching clothes,and avoid the trouble of repeated try-on,aiming to provide consumers with an immersive shopping experience and make up for the online shortcomings of"seeing but not passing".Therefore,this research aims to promote the use of VR to purchase clothing on the Internet by the younger generation of China,and to help clothing brands develop better in China.
作者
倪楚雄
陈永花
Ni Chuxiong;Chen Yonghua(Wuhan Textile University,Wuhan 430070,China)
关键词
虚拟现实
技术变革
时尚产业
购物体验
virtual reality
technological change
fashion industry
shopping experience
