摘要
本文采用案例研究作为研究方法,对光明乳业进行分析,并与同行业多家企业进行对比,分析光明乳业存在的优势与不足,以期为企业的决策经营提供参考。
This article uses case studies as a research method to analyze Bright Dairy,and compares it with many companies in the same industry,and analyzes the advantages and disadvantages of Bright Dairy in order to provide a reference for the decision-making operation of the company.
作者
戎文佳
Rong Wenjia(Nanjing Audit University,Nanjing 211815,Jiangsu)
出处
《江苏商论》
2021年第2期11-13,32,共4页
Jiangsu Commercial Forum
关键词
乳品企业
财务能力
光明乳业
dairy enterprises
financial capability
Bright Dairy