昭通学院在校大学生的体育消费水平调查与分析

Investigation and Analysis on Sports Consumption Level of College Students in Zhao tong University

采用文献资料法、问卷调查法、数理统计法等方法对昭通学院在校大学生的体育消费动机、水平、观念、行为的调查与分析,找出影响昭通学院在校大学生体育消费的因素。通过研究得出学生的体育消费意识总体较差,体育消费观念淡薄,女生消费水平低于男生;制约的因素较为明显的是校园体育场地缺乏以及学生对体育消费观念的认识等。

by using the methods of literature,questionnaire and mathematical statistics,this paper investigates and analyzes the sports consumption motivation,level,concept and behavior of Zhaotong college students,and finds out the factors that affect the sports consumption of Zhaotong college students.Through research,it is concluded that students’sports consumption consciousness is generally poor,sports consumption concept is weak,and the consumption level of female students is lower than that of male students.The most obvious restrictive factors are the lack of campus sports venues and students’understanding of sports consumption concepts.