新媒体时代H5广告营销探析

Study on the H5 Advertising Marketing in the New Media Era

新媒体时代的信息传播是创意、趣味、互动、体验等多元化的信息交流。H5技术诞生以来,各种富有创意的H5广告不断涌现。无线传输技术以及智能终端技术的进步,为H5广告提供了多元化的表现形式;基于H5技术的H5广告是新媒体时代的新广告形式,实践证明这种方式更适用于企业营销。文章在分析H5广告研究现状的基础上,提出了新媒体时代H5广告营销存在的问题,并就此探析了营销问题的解决策略,以促进广告的多元化发展和企业营销方式的进步。

Information dissemination in the new media era is characterized by the diversified information exchange,integrating creativity,interest,interaction and experience.With the emergence of H5 technology,various creative H5 advertisements have continuously sprung up.The advancement of wireless transmission technology and smart terminal technology has provided diversified forms for the expression of H5 advertising.As a new advertising form in the new media era,H5 advertising has been proved to be a more suitable means for corporate marketing in practice.By comprehensive analysis of H5 advertising researches,this study investigates the problems of H5 advertising marketing in the new media era and proposes some strategies to deal with these marketing problems.This study promotes the diversified development of advertising and the progress of enterprise marketing model.