文旅融合下的大同古城导向标识系统设计研究

Study on design of Datong ancient city’s navigation system under the integration of culture and tourism

为了满足游客对景区品质、导向服务的需求,提升景区的档次及文化竞争力,对大同古城导向标识系统现状问题进行分析,发现存在系统功能性缺失、文化地域性较弱、识别艺术性不强等问题。因此,从系统完整与功能完善、历史背景与地域文化、信息准确与可持续理念3个方面入手,对大同古城导向标识系统进行分类、分区、分级规划设计,提炼出一套具有完整性、文化性的导向标识系统,从而满足日益增长的大同古城旅游观光体验需求。

In order to meet tourists'demand for scenic spot quality and oriented services,and improve the grade and cultural competitiveness of the scenic spot,we analyzed the current situation of the Datong ancient city navigation system.It was found that there are problems such as lack of system functionality,weak cultural regionality,and weak recognition of artistry.Therefore,starting from the three aspects of system integrity and functional perfection,historical background and regional culture,accurate information and sustainable concepts,this research designed a set of classification,division,and grading in navigation system.The complete set of cultural and artistic navigation system meets the growing demand of tourism experience in the Datong ancient city.