成就动机、注意力配置与合作社社会创业导向的关系研究

Research on the Relationship between Achievement Motivation,Attention Allocation and Cooperative Social Entrepreneurship Orientation

合作社是本土化社会企业,为揭示合作社社会创业导向形成机制,本研究基于“动机—行为”的研究框架,并引入注意力配置作为中介变量,提出来成就动机、注意力配置和社会创业导向之间的概念模型。通过收集江西省内173家不同地区的合作社数据,构建多元回归模型的进行实证检验。最终得出的主要研究结论有:第一,成就动机是社会创业导向重要的驱动因素;第二,成就动机通过注意力配置中介变量影响社会创业导向。该研究结论为识别和培育合格的合作社带头人,探索合作社社会创业导向的形成路径提供了重要的指导意义。

Social entrepreneurship refers to a special entrepreneurial activity in which social entrepreneurs use entrepreneurial and business skills to solve social problems.Cooperatives are Chinese localized social enterprises.In order to better analyze the growth path of cooperatives,this study takes the formation mechanism of cooperative social entrepreneurship as the theme,based on the research framework of"motivation-behavior",and introduces attention allocation as an intermediary variable,then come up with a conceptual model between achievement motivation,attention allocation and social entrepreneurial orientation.By collecting data from 173 cooperatives in different regions in Jiangxi Province,it constructs a multiple regression model for empirical testing.In the end,the main research conclusions are as follows:First,achievement motivation is an important driving factor of social entrepreneurship;second,achievement motivation influences social entrepreneurship through attention allocation mediating variables.This research conclusion provides important guiding significance for identifying and cultivating qualified cooperative leaders and exploring the formation path of cooperative social entrepreneurship orientation.