“武夷品牌”信用监管体系构建研究

The Actual Value and Guarantee Mechanism of Integrating Credit to Regional Brand——The Observations on Wuyi Brand

“武夷品牌”以绿色生态为依托,品牌价值和品牌信誉不断提升。为促进区域品牌的长远发展,南平市政府对“武夷品牌”监管体系进行了有益的探索,积累了一定经验,但在监管主体、监管措施、监管环节等方面还存在一定的不足。针对不足构建“武夷品牌”信用监管体系对提升品竞争力和规范市场秩序等具有重要意义,加强前端生产环节产品质量安全管控、规范后端市场经济秩序,不断强化责任主体信用监管能力建设等,是构建以多元治理为基础的信用监管体系的重要路径。

"Wuyi brand"is based on green ecology,and its brand value and brand reputation are constantly improved.In order to promote the long-term development of regional brands,Nanping government has made beneficial exploration and accumulated some experience in the supervision system of Wuyi brand,but there are still some deficiencies in the supervision subject and supervision link.In view of the shortage,it is of great significance to construct the credit supervision system of Wuyi brand in order to promote the product competitiveness and regulate the market order.It is an important way to construct a credit supervision system based on multi-governance to strengthen the control of product quality and safety in front-end production,standardize the order of back-end market,and strengthen the credit supervision ability of responsible parties.