高职院校文化创意产品的设计与开发——以江苏航运职业技术学院为例

Design and Development of Cultural and Creative Products from Higher Vocational College-Taking Jiangsu Shipping College as an Example

探讨了高职院校文化创意产品设计与开发的价值、理念及流程,并以江苏航运职业技术学院校园景观、辅助图形、手工印染三个系列文化创意产品的设计与开发实践为例,阐述了将创意设计、学院文化、实用性等要素有机融入校园文化创意产品的经验。

This paper discusses the value,concept and process of the design and development of cultural and creative product from higher vocational college,and takes the design and development practice of three series of cultural creative products—campus landscape,auxiliary graphics,and manual printing&dyeing from Jiangsu Shipping Vocational and Technical College as an example to illustrate the experience of integrating creative design,college culture,practicality and other elements into campus cultural and creative products.