虚拟轨道交通系统分析与市场开发策略

Analysis and market development strategy of virtual rail transit

我国城市不断增长的交通需求,要求城市轨道交通系统多种制式协调发展。在传统的城市轨道交通和常规公交之外,虚拟轨道交通作为一种全新的公共交通制式应运而生。分析了虚拟轨道交通系统的特点以及在我国城市的适用性及发展现状,探究了虚拟轨道交通的市场前景,为相关主机厂提供营销策略和建议。

The increasing traffic demand of cities in China,requires the coordinated development of various modes of urban rail transit system.In addition to the traditional urban rail transit and regular bus,as a new public transportation system,virtual rail transit emerges at the historic moment.This paper analyzes the characteristics of virtual rail transit system and its andapplicability and development status in China,the market prospect of virtual rail transit is explored,provides marketing strategies and suggestions for related railway rolling stock companies.