果然多奶茶品牌竞争策略研究

Research on the Competitive Strategy of Guoranduo Milk Tea Brand

论文基于果然多奶茶的品牌竞争策略,分析果然多现有的品牌策略,并且通过设计问卷,进行调查搜集数据找到果然多品牌竞争中存在的问题和原因,最后对其出现的问题提出相应的对策。

Based on the brand competition strategy of Guoranduo milk tea,this paper analyzes the existing brand strategies of Guoranduo milk tea,and finds out the problems and reasons in the brand competition of Guoranduo through the design of questionnaires,surveys and data collection,and finally puts forward corresponding countermeasures for the problems.