基于文化自信的新时代城市形象塑造对策研究--以合肥市为例

Research on the Countermeasures of City Image Construction in the New Era Based on Cultural Confidence--With Hefei as an Example

城市形象是一个城市品牌宣传的名片。随着我国城市建设的快速发展,城市形象塑造越来越受到重视,已然成为各城市凸显自身差异化、个性化的重要方式。文章基于文化自信视角,以合肥市为例,从梳理城市文化脉络入手,分析了合肥市城市形象认知现状及原因,探讨了新时代城市形象塑造要坚持文化自信的意义,最后给出合肥市城市形象塑造的对策和建议,以期对我国其他城市有所借鉴。

City image is a business card of city brand promotion.With the rapid development of China’s urban construction,more and more attention has been paid to the shaping of city image,which has become an important way for cities to highlight their differences and personalization.Based on the perspective of cultural self-confidence,taking Hefei City as an example,this paper analyzes the current situation and reasons of Hefei city image cognition,discusses the significance of adhering to cultural self-confidence in city image building in the new era,and finally gives countermeasures and suggestions for Hefei city image development,so as to provide reference for other cities in China.