浅析工作日对酒店客房收益的影响

Analysis of the Impact of Working Days on Hotel Room Revenue

中端酒店市场的崛起,引发高端酒店需求量低速增长。通过研究工作日对客房收益的影响,帮助高端酒店发现客房收益问题,提高出租率,完善经营策略。以上海波特曼丽思卡尔顿酒店为例,通过分析出租率、平均房价、客房收益的谷值和峰值,发现工作日、周末的运营问题,提出优化客源渠道,以及加强旅行社合作、前台增销、春节套餐等建议。

The rise of the middle end hotel market has led to the low-speed growth of demand for high-end hotels.By studying the impact of working days on room revenue,we can help high-end hotels to find out the problem of room revenue,improve the rental rate,and improve the business strategy.Taking the Ritz Carlton Portman Hotel,Shanghai as an example,by analyzing the rental rate,average room price,the valley and peak value of room revenue,this paper finds out the operation problems in working days and weekends,and puts forward suggestions on optimizing the source of tourists,strengthening the cooperation of travel agencies,increasing the sales at the front desk,and the off-season of Spring Festival.