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我国保险自媒体发展的现状、挑战与应对

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摘要 文章基于保险自媒体的发展现状,指出保险自媒体存在营销乱象屡禁不止、发展呈零散化、传播有限、监管规定的边界模糊等不足。提出了提升保险知识储备、遵守行业规则、建立健全自媒体保险业务行为管理制度、加强对保险自媒体的监管等对策建议。
作者 卿紫柔
机构地区 北京工商大学
出处 《甘肃金融》 2021年第1期33-36,71,共5页 Gansu Finance
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  • 7The term information technology law(IT law) refers to an ever-growing field of law that focuses on those legal issues that arise from the emerging information society, which is driven by certain technologies like computers, wireless communications and the Internet. Topics encompassed within information technology law include: the protection of computer software and databases, information access and controls, privacy and security, Intemet law, and electronic commerce, http://en.wikipedia.org/wiki.
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