非物质文化遗产旅游产品的文化再生产:以苗绣为例

Cultural Reproduction of Intangible Cultural Heritage Tourism Products:A Case Study of Miao Embroidery

随着非物质文化遗产保护热的推进以及旅游开发的深入,与非物质文化遗产元素相关的旅游产品也越来越多地出现在旅游消费市场中。旅游产品作为现代化的衍生品,其商业化性质毋庸置疑会影响到非物质文化遗产传统的文化内核。西江千户苗寨景区通过静态的文化符号以及动态的微观展演实现非物质文化遗产的文化再生产,并以景区博物馆及私人收藏展的形式进一步加深苗绣的文化印记。非物质文化遗产作为一种经济资源,在转换为经济的同时也可以用来帮助审查文化和权力的意义生产。

With the promotion of intangible cultural heritage protection and the deepening of tourism development,tourism products related to intangible cultural heritage elements are increasingly appearing in the tourism consumption market. Tourism products,as a derivative of modernization,have a commercial nature that is undoubtedly opposed to the cultural core of intangible cultural heritage. Xijiang Scenic area realizes the cultural reproduction of intangible cultural heritage through static cultural symbols and dynamic micro-performance,and further deepens the cultural imprint of Miao embroidery through the form of scenic museum and private collection exhibition. As a kind of economic resource,intangible cultural heritage can also be used to help examine the significance of culture and power production while transforming into economy.