基于约束理论与AHP模型的跨境电商供应链研究

Research on Cross Border E-commerce Supply Chain Based on Constraint Theory and AHP Model

跨境电子商务作为电子商务国际化的业务形式,已经发展成为我国开展跨境贸易的重要手段,是我国对外贸易的重要增长点以及动力源,供应链作为跨境电商企业运作的重要部分,对提升企业效益具有重要意义。文章从跨境电商企业供应链的流程入手,通过对已有研究进行总结,结合AHP模型,建立跨境电子商务供应链指标体系。以河北省某服装生产企业跨境电子商务为例,结合建立的指标体系并运用约束理论分析供应链运作瓶颈环节,提出有针对性的跨境电子商务供应链改进策略。结果表明,由于企业资金、文化、地理位置以及运作模式等存在显著差异,不同企业在发展跨境电商业务时遇到的问题可能有较大不同,企业应当客观辨别关键影响因素,实施针对性方案。

Cross-border e-commerce,as a business form of e-commerce internationalization,has become an important means of carrying out cross-border trade in China and an important growth point and power source of Chi⁃na’s foreign trade.As an important part of cross-border e-commerce enterprise operation,the development of sup⁃ply chain is of great significance for improving enterprise benefits.Starting from the supply chain process of crossborder e-commerce enterprises,this paper summarizes the existing studies and establishes the index system of cross-border e-commerce supply chain by combining with AHP model.Taking the development practice of crossborder e-commerce of a garment manufacturing enterprise in Hebei Province as an example,this paper combines the established index system and applies constraint theory to analyze the bottleneck link of supply chain operation,and put forward targeted improvement strategies for cross-border e-commerce supply chain.The results show that due to significant differences in capitals,cultures,geographical locations and operation modes of enterprises,differ⁃ent enterprises may encounter quite different problems in developing cross-border e-commerce business.Therefore,enterprises should objectively identify key influencing factors and implement targeted plans.