铸牢中华民族共同体意识:基于全国民族运动会会徽和吉祥物的研究

Consolidate the Consciousness of the Chinese National Community:Based on the Emblems and Mascots of National Traditional Games of Ethnic Minorities of China

全国少数民族传统体育运动会是"国家在场"下各民族传统体育文化的展示盛会,也是一个文化符号的聚合体。本文基于符号学理论视角,以历届全国民族运动会会徽和吉祥物为重点,通过展示其"能指"表象、阐析其"所指"意象,揭示全国民族运动会宣示、形塑中华民族共同体意识的文化建构机理。全国民族运动会会徽以圆形符号的应用、红黄色彩的搭配、龙凤图样的选择,凸显和表述了各民族共同的历史记忆、文化心理与审美情趣。通过广泛采撷与凝炼各民族吉祥文化精髓,全国民族运动会吉祥物经由物象和名称的符号形式,传递和表达了全国各族人民对幸福美好生活的共同企慕。全国民族运动会"找到最大公约数、画出最大同心圆"的文化构建过程,对于增强中华文化认同、铸牢中华民族共同体意识具有重要意义。

The National Traditional Games of Ethnic Minorities of China is the national traditional sportsculture exhibition pageant under"the national presence",also is a cultural symbol aggregation.Based on theperspective of semiotic theory,focusing on the emblems and mascots of previous The Games,through the dis-play of its"signifier"appearance and analysis of its"signified"image,it reveals the cultural constructionmechanism that The Games can declare and shape the Consciousness of the Chinese National Community.Ap-plication of circular symbols,the matching of red and yellow colors,and the choice of dragon and phoenixhighlights and expresses the common historical memory,cultural psychology and aesthetic taste of all ethnicgroups.Through extensive selection and condensing the essence of the auspicious culture of all ethnic groups,The Games mascot conveys and expresses the common admiration of the happy and beautiful life of the peoplethrough the symbolic form of the image and name.The cultural construction process of The Games to"find thegreatest common divisor and draw the greatest concentric circle"is of great significance for enhancing the Chi-nese cultural identity and forging the awareness of the Chinese nation community.