国际视角下对促进我国工业旅游发展的探讨

Discussion on promoting the development of Chinese industrial tourism from the international perspective

作为一种新的旅游方式,国内外工业旅游发展较快并已成为现代旅游服务业的重要组成部分。我国工业旅游发展起步较晚,潜力巨大,也存在工业遗产资源保护和开发力度不够大、工业旅游发展主体认识不足、营销宣传工作不足、工业旅游产品体系不够完备、缺乏专业的开发和规划及管理人才等问题,需采取加大工业遗存保护力度,规范工业旅游发展,强化工业旅游发展主体协同发展,塑造工业旅游品牌,加大宣传力度,拓宽营销渠道,丰富工业旅游产品体系,提高工业旅游服务质量,大力培养专业人才等措施促进其高质量发展。

As a new form of tourism,industrial tourism develops rapidly and has become an important part of modern tourism.Its development in China has great potential.Yet there are problems such as insufficient protection and development of industrial heritage resources,insufficient understanding of industrial tourism development subject,insufficient marketing and publicity work,incomplete industrial tourism product system,and lack of professional development and planning and management personnel.So it's necessary to intensify protection of industrial heritage and make the development of industrial tourism more normalized,strengthen the cooperation of industrial enterprises and build representative brand of industrial tourism,expand publicity and widen the marketing channels,enrich the system of industrial tourism products to improve the service quality of industrial tourism,and vigorously cultivate professional talents.