新媒体时代短视频的著作权保护策略研究

Research on copyright protection strategy of short video in new media era

网络短视频作为新媒体时代下传播中的黑马,逐渐形成明确、可持续的盈利模式,用户黏性不断增强,快速占据大量的市场份额,成为大众日常消遣时光的主要形式。但因其传播效果的短暂性和流动的快捷性,加之其发展的迅速性,愈加严重的侵权问题很快浮出水面,何类网络短视频能够构成类似摄制电影的方法创作的作品并应该受著作权法的保护很快成为争论的焦点,加强网络短视频的著作权保护刻不容缓。

As a dark horse in the new media era,online short video has gradually formed a clear and sustainable profit model.User stickiness continues to increase and it quickly occupies a large market share.However,due to its short-lived communication effect and rapid flow,coupled with its rapid development,more and more serious infringement issues soon surfaced.What kind of online short video can constitute a work created by a method similar to filming and should be subject to the protection of the copyright law quickly became the focus of debate,and strengthening the copyright protection of online short videos is an urgent task.