微博舆情全景生态:内涵、要素关联及概念模型

The Construction of Weibo Public Landscape Ecological Model Based on Ecological Theory

【目的/意义】为了更好地剖析微博舆情生态全貌,更全面揭示微博舆情生态的全景。【方法/过程】以生态学理论为基础,结合知识关联的思想,对微博舆情的内涵和外延进行了揭示,提出了微博舆情全景生态这一概念;对其构成要素及其关联关系进行了解析;从三个维度对微博舆情生态的全景进行了描绘,并最终构建了微博舆情全景生态模型。【结果/结论】通过对微博舆情全景生态的解析,得出了微博舆情生态的全景维度主要包括三个方面,分别是:客观存在、关联关系、运动本质即超网络结构、多维图谱、传播机理。【创新/局限】由于本文是对微博全景生态的宏观概述,所以对微观层面的要素关联还可以进一步细化,后续研究中将对其全景生态模型进行更深层剖析。

【Purpose/significance】In order to better analyze the ecological panorama of microblog public opinion and reveal the ecological panorama of microblog public opinion more comprehensively.【Method/process】Based on the theory of ecology and the thought of knowledge association,this paper reveals the connotation and extension of microblog public opinion,puts forward the concept of microblog public opinion panoramic ecology,analyses its constituent elements and their relationship,describes the panoramic of microblog public opinion ecology from three dimensions,and finally constructs a microblog public opinion panoramic ecological model.【Result/conclusion】Through the analysis of the micro-blog public opinion panoramic ecology,it is concluded that the panoramic dimensions of micro-blog public opinion ecology mainly include three aspects:objective existence,relationship,the essence of movement,namely,super-network structure,multi-dimensional map,and communication mechanism.【Innovation/limitation】As this paper is a macro overview of micro blog panoramic ecology,the micro level element association can be further refined,and its panoramic ecological model will be further analyzed in the follow-up research.