摘要
Business English advertisement is a special form of speech act.It is very different from literary language and scientific language.This paper focuses on the analysis of the use of cooperation principle in business English advertisements,and explores how advertisers inspire potential customers to have psychological resonance,so as to urge them to buy products or services.
作者
罗显敏
LUO Xian-min(Yibin Vocational and Technical College,Yibin 644000,China)
出处
《海外英语》
2021年第2期104-105,111,共3页
Overseas English
基金
宜宾职业技术学院2019年院级科研项目(编号ybzysc19-24)。