微信公众号在寄生虫病健康科普中的应用效果分析

Effect of WeChat public account onhealth science popularization of parasitic diseases

目的分析“江苏寄生虫病防治”微信公众号运维状况及科普推文的传播效果,为寄生虫病新媒体健康科普提供参考。方法收集“江苏寄生虫病防治”微信公众号2016年4月-2019年12月健康科普推文的阅读量、点赞数、转发数以及开展微信活动的数据,采用SPSS 25.0进行描述性统计分析,采用线性回归模型分析推文阅读量与分享次数的关系。结果“江苏寄生虫病防治”微信公众号共推送112篇健康科普推文,累计阅读量为118720次,平均1060次/篇,最高单篇阅读量为15208次,食源性寄生虫病推文的阅读量和分享次数均最高。60.3%的推文阅读量可以归因于分享次数。微信活动可有效增加公众号关注人数。结论微信公众号是寄生虫病健康科普的重要平台,推文内容需立足寄生虫病专业知识,贴近日常生活,紧跟社会热点,以满足大众对寄生虫病健康知识的需求。

Objective To understand the status of operation and maintenance as well as the effects of WeChat public account of“Prevention and Control of Parasitic Disease in Jiangsu”for reference to popularize the health science in parasitic diseases via such new media.Methods The user attributes,the amount of reading,liking and forwarding of“Prevention and Control of Parasitic Disease in Jiangsu”were collected and analyzed from April 2016 to December 2019.Software SPSS(version 25.0)was used for data description and statistical analysis.Linear regression model was used to estimate the relationship between the amount of articles read and shared.Results Totally,112 pieces of articles on health information of parasitic diseases were posted from April 2016 to December 2019.The cumulative reading frequencies were 118720,with an average of reading for 1060 times for single article.The maximum reading frequencies were 15208 times for individual article.Articles related to foodborne parasitic diseases were the most read and forwarded.According to the fitting model,60.3%of article exposure can be attributed to the sharing from readers.Reward activities on WeChat account motivating the interest of readers can effectively increase the potential number of subscribers and promote the dissemination of health information of parasitic diseases.Conclusion WeChat public account is an important platform for health science popularization of parasitic diseases,and the content of articles should be on professional knowledge basis,close to daily life and follow hot social topics so that this new media can satisfy the public needs for health knowledge of parasitic diseases.