互动、认同与政策引领:西北冰雪运动发展全面推进研究

Interaction,Identity and Policy Leadership:A Study of the Comprehensive Advancement of Ice and Snow Sports Development in Northwest Regions of China

西北冰雪运动是我国冰雪运动发展的关键性组成,关系到“三亿人参与冰雪运动”的目标实现。通过对陕、甘、青、宁、新5个区域的走访考察,以实地调研和专家访谈为主要研究方法,探究了西北冰雪运动的全面推进策略。研究发现,西北冰雪运动发展已形成共性特征,体现在北京2022年冬奥会为核心推动,场地不足制约突出,竞技项目引领区域发展,地区经济、消费能力限制和省域政策偏好大等方面;基于相应特征可以形成西北冰雪运动发展的“互动+认同”设计,以突破其发展的滞后性、条件性与合力的缺失性。政策制定中,需要抓住冬奥机遇,政策性惠及冰雪运动参与;切中各区域短板,专项支持西北冰雪运动发展;发挥比较优势,提升西北冰雪运动区域认同力;创新公共服务平台,保障西北冰雪运动的社会认同。

Ice and snow sports in China’s northwest regions is the key component of ice and snow sports development in China,which is related to the process of achieving the goal of“300 million people participating in ice and snow sports”.Through on-thespot investigation in the five regions of Shaanxi,Gansu,Qinghai,Ningxia and Xinjiang,the comprehensive promotion strategy of ice and snow sports in northwest regions was analyzed through expert interviews field research as the main research method.The study found that the development of ice and snow sports in northwest regions has formed common characteristics,which are reflected in the following aspects:the core impetus of the Winter Olympic Games,the shortage of venues,the leading role of competitive events,the limitation of regional economy and consumption capacity,and the preference of provincial policies.Based on the corresponding characteristics,the“interaction+identification”of ice and snow sports development can be formed to break through the lag,conditionality and lack of synergy in its development.In policy formulation,need to seize the opportunity of Winter Olympic Games to benefit the ice and snow sport participation;focus on the short board in each area and support the development;give full play to comparative advantages and enhance the regional identity;innovative the public service platform to ensure the social identity of the ice and snow sport in northwest regions.