浅析新媒体时代电视新闻的应对策略

A Brief Analysis of the Strategy of TV News in the New Media Era

新媒体时代,电视新闻的发展受到了冲击与挑战,各家电视台纷纷探索新的发展出路,适应时代发展变化。经过不断地探索与实践发现,电视与新媒体融合发展是不错的选择,通过利用新媒体的优势与价值,促进电视新闻的创新与发展,突破发展困境,迎来新局面。现结合电视新闻的创新实践,总结如何适应新形势的策略和方法,共享给相关人员参考借鉴。

In the new media era,the development of television news has been hit and challenged,and various television stations have explored new development outlets to adapt to the development and changes of the times.After continuous exploration and practice,it is found that the integration of TV and new media is a good choice.By using the advantages and values of new media,it promotes the innovation and development of TV news,breaks t hrough the development diff iculties,and ushers in a new situation.Now combining the innovative practice of TV news,we summarize the strategies and methods of adapting to the new situation and share it with relevant personnel for reference.