徐州国际马拉松赛事发展状况研究

Research on the Development of International Marathon in Xuzhou

近几年,随着全民健身的出现,马拉松也逐渐火了起来,越来越多的人们开始参与到这项运动中。该文采用文献资料法和调查法,以2017—2019年徐州国际马拉松赛为研究对象,通过对徐州市举办马拉松赛事的诞生背景、发展现状、发展策略3个方面进行分析,研究发现:徐州国际马拉松赛发展迅速,但在赛事组织管理和赛事宣传上还有待下一步的优化完善。

In recent years,with the emergence of national fitness,marathon has gradually become popular,more and more people began to participate in the sport.The paper using the methods of literature review and investigation,takes Xuzhou International Marathon from 2017 to 2019 as the research object.Based on the analysis of the birth background,current devel-opment situation and development strategy of the marathon in Xuzhou city.The study found that Xuzhou International Marathon has developed rapidly,but the organization and man-agement of the event and the publicity of the event still need further optimization and per-fection.