从法律角度看县长直播销售农产品新思路

Analysis of the new ideas of county magistrate live sales of agricultural products from the legal point

科技发展背景下直播带货行业愈加深入人心,消费者足不出户就能买到心仪产品。线上直播销售农副产品能提升农村经济水平,实现产业振兴,支持我国乡村建设。但是由于行业整体起步较晚的原因,其依然存在农产品质量安全难以保证、平台发布信息不实和消费者维权途径不明确等问题。县长直播销售农产品模式作为新兴销售模式不应当仅是权宜之计,而应着力在实践中优化使之成为长久之计。本文围绕县长直播销售农产品展开,认可其弥补网红直播不足方面的优势,指出尚且存在的不足。通过完善对供应商履行义务的监督,加强对消费者合法权益的保障,规范市场秩序,整治市场乱象,使其健康平稳发展,为社会主义新农村的建设作出巨大贡献。

Under the background of technological development, the live streaming industry has become more popular, and consumers can buy their favorite products without leaving home. Online live broadcast of agricultural and sideline products can raise the level of rural economy, realize industrial revitalization, and support rural construction in my country. However, due to the late start of the industry as a whole, there are still problems such as difficulty in guaranteeing the quality and safety of agricultural products, false information published on platforms, and unclear ways for consumers to protect their rights. The county chief’s live-broadcasting of agricultural products as a new sales model should not only be a stopgap measure, but should focus on optimizing in practice to make it a long-term solution. This article focused on the county chief’s live broadcast of agricultural products, recognized its advantages in making up for the lack of live broadcast of internet celebrities, and pointed out the remaining shortcomings. By improving the supervision of the fulfillment of the obligations of suppliers, strengthening the protection of the legitimate rights and interests of consumers, standardizing the market order, rectifying market chaos, the county chief’s live-broadcasting of agricultural products can be ensured to develop healthily and steadily, which making great contributions to the construction of a new socialist countryside.