推进县级电视台融媒体建设的方法探析

An Analysis of the Methods of Promoting the Media Construction of County-Level Television Stations

随着互联网技术的迅速发展,融媒体技术已成功运用于诸多传统媒体。传统的电视媒介特别是县级电视台受到融媒体的严重冲击,导致收视率下滑,严重影响了县级电视台的良性持续发展。作为县级电视台的一员,应结合自身实践,积极创新,探索出一条更符合县级电视台融媒体持续发展的新路径。

With the rapid development of Internet technology,financial media technology is applied to many traditional media.Traditional TV media,especially the county-level TV stations,were seriously impacted by the financial media,and the ratings declined seriously,which seriously affected the healthy and sustainable development of the county-level TV stations.As a member of the countylevel TV station,we should integrate our own practice,actively innovate,and explore a new path that is more in line with the sustainable development of the county-level TV station.