浅析视觉传达艺术设计中图形和文字的运用

On the Use of Graphics and Text in Visual Communication Art Design

在信息瞬息万变的时代里,视觉传达通过对人们眼球观感的捕捉,来达到设计内涵的外延,进而推动企业在市场上经济效益和社会效益的扩展。图形与文字作为设计方案中必备的基础元素,自然效用卓著,本文旨在探讨当代国内外视觉传达设计的发展概况,也分别对图形、文字、图形与文字结合在视觉传达艺术设计中的应用进行解析,描述其可以产生的效果。

In an era of rapidly changing information,visual communication achieves the extension of design connotation by capturing people's eye perception,thereby promoting the expansion of economic and social benef its of enterprises in the market.Graphics and text are necessary basic elements in the design plan,and their natural utility is outstanding.This article aims to discuss the development of contemporary visual communication design at home and abroad,analyze the application of graphics,text,graphics and text in visual communication art design,and describe the effects it can produce.