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知识付费背景下传统出版业的优势与变革

Advantages and Changes of Traditional Publishing Industry under the Background of Knowledge Payment
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摘要 近年来,随着知识付费行业的崛起和不断发展,人们的阅读习惯和学习习惯已经发生了悄然的改变,获取知识的途径,也从传统方式逐渐演变为日益丰富的多媒体形式。这一系列的变化,对于传统出版业来说,产生的影响和冲击都是巨大的。出版行业应该与知识付费行业相融合,在发挥自身优势的基础上,不断变革与创新,创造出更大的价值。 In recent years,with the rise and continuous development of the knowledge payment industry,people's reading habits and learning habits have changed quietly,and the way to obtain knowledge has gradually evolved from the traditional way to the increasingly rich form of multimedia.This series of changes impact on the traditional publishing industry.Publishing industry should be integrated with the knowledge payment industry,on the basis of giving full play to its own advantages,and constantly change and innovate to create greater value.
作者 卢珊 LU Shan(China Astronautic Publishing House Co.,Ltd.,Beijing,100162 China)
出处 《科技创新导报》 2020年第30期252-256,共5页 Science and Technology Innovation Herald
关键词 知识付费 传统出版 融合 发展 Knowledge payment Traditional publishing Integration Development
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