国内环氧乙烷市场发展现状及营销策略

Analysis on Current Ethylene Oxide Domestic Market and its Marketing Strategy

环氧乙烷是乙烯下游产品,重要的有机化工原料。近年来,随着基建行业对减水剂的需求快速增长以及其他下游衍生物的需求持续增长,带动国内环氧乙烷产业链快速发展,特别是2020年疫情后恢复阶段,环氧乙烷及下游聚醚减水剂单体、医药、表面活性剂等行业得到快速恢复和发展。通过深入调研分析环氧乙烷市场发展现状,制定合理的营销策略,从而更加有效地应对市场竞争。

Ethylene oxide is the downstream product of ethylene and an important organic chemical raw material.In recent years,the rapid and increasing demands for water reducer and other downstream derivatives in infrastructure have driven a rapid development in domestic ethylene oxide industry.Especially during the post-epidemic recovery period in 2020,ethylene oxide and its down stream industries such as polyether water reducing monomer,pharmaceuticals,and surfactants have seen a rapid recovery and development.Making reasonable marketing strategies through a thorough research and analysis of the current situation of ethylene oxide market can lead to a more effectively respond to market competition.