中国电子商务新业务模式分析

Analysis of the New Business Model of E-commerce

随着"互联网+"技术的快速发展,中国已具有较为成熟的电商体系,其用户数量逐渐接近网民总体规模。新冠疫情防疫期间,电商领域一系列新业态新模式快速涌现,不仅实现了逆势增长,还在保障民生中发挥了重要作用。现今,电子商务领域展现出巨大的创新活力,已逐步成为推动中国经济增长和新旧动能转换的"关键动力"。文章在分析传统电商业务模式的基础上,从新零售电商、社交电商、直播电商、农村电商四种创新业务模式来分析电商领域的发展,并探讨了电商业务模式未来的发展趋势。

With the rapid development of "Internet+" technology, China has developed a relatively mature e-commerce system, with the number of users gradually approaching the overall scale of Internet users. During the COVID-19 epidemic, a series of new business forms and models emerged in the field of e-commerce, which not only achieved growth against the trend, but also played an important role in ensuring people’s livelihood. Today, the e-commerce sector shows great innovation vitality, and has gradually become the" key driving force" for China’s economic growth and the replacement of old drivers of growth. Based on the analysis of traditional e-commerce business models, this paper analyzes the development of e-commerce field from four innovative business models: new retail e-commerce, social e-commerce, live streaming e-commerce and rural e-commerce, and discusses the future development trend of e-commerce business models.