档案微信公众号微信传播指数提升策略探析

Analysis of the Promotion Strategy of WeChat Communication Index of Archives WeChat Public Accounts

分析档案微信公众号推文传播现状,寻求提升其传播力和影响力的策略。以微信传播指数月度排行前十名的档案微信公众号为研究样本,采用案例分析和内容分析方法,展现档案微信公众号传播力度。根据受众行为理论和格莱斯“合作原则”,提出要从微信推文的内容题材和语言设计两方面出发,加强推文题材的针对性,提高推文标题和内容的语用表现力,进而提升档案微信公众号推文传播指数。

This paper aims to analyze the current situation of tweets of archives WeChat public accounts,and seeks strategies to enhance the communication power and influence of them.In The paper takes the WeChat public accounts on the monthly Top Ten of WeChat communication index as the research samples,uses case analysis and content analysis methods to show the communication power of archives WeChat public accounts.According to the audience behavior theory and Grice's“cooperative principle”,it is necessary to start from the two aspects of content and language design of WeChat tweets,strengthen the pertinence of the tweets,enhance the pragmatic expression of the title and content of the tweets,thus improving the tweets’communication index of the archives WeChat public accounts.