新时代高校意识形态话语权:特征、问题及应对

The Voice in the Ideology of Colleges and Universities in New Era: Characteristics, Problems and Countermeasures

当前,高校意识形态话语表征主要体现为认知语境凸显工具理性色彩、话语表达方式蕴含符号隐喻逻辑、话语意义生成侧重凝聚思想共识、话语分析视角包含内外话语博弈。增强高校意识形态话语权,需处理好历史传统话语范式和时代全新动向、主流话语导向和话语受众特点、规范化理论传播和通俗化话语表达、中国特色话语体系和世界话语体系的矛盾关系。可以在加强顶层设计、厘清文化源流、紧扣时代脉搏、回归人本话语中探索增强高校意识形态话语权的行进路径。

At present, the ideological discourse representation in colleges and universities is mainly embodied in the following four aspects: the cognitive context highlights instrumental rationality, discourse expression contains symbolic metaphorical logic, the generation of discourse meaning focuses on the cohesion of ideological consensus;the perspective of discourse analysis includes internal and external discourse game. To enhance the ideological discourse right in colleges and universities, it is necessary to tackle the following four pairs of contradictions between: the historical and traditional discourse paradigm and the new trend of the times;the mainstream discourse orientation and the characteristics of the discourse audience;the dissemination of standardized theory and the expression of popular discourse;the discourse system with Chinese characteristics and the world discourse system. Hence, the following aspects including strengthening the top-level design, clarifying the cultural source, keeping pace with the times and returning to the humanistic discourse are what it takes to strengthen the ideological discourse right in colleges and universities.