数字出版生态系统:结构、特征、功能与策略

Digital Publishing Ecosystem:Structure,Features,Functions and Strategies

新技术和新需求对数字出版提出新要求,而生态系统能够显著提高数字出版效能。数字出版生态系统具有独特理论内涵,产业链、创新链、服务链、价值链和发展环境共同构成数字出版生态系统的结构模型。数字出版生态系统具有复杂性、多样性、开放性、动态性、协同性、自组织性等主要特征,以及资源共享、规模经济、风险规避和环境适应等主要功能。为使我国数字出版生态系统更趋完善,更好地发挥其应有的功能,需要采纳整合出版环节、加强价值共创、完善服务体系、强化“四链”融合与优化发展环境等构建策略,以促进数字出版产业的发展。

New technologies and new demands put forward new requirements for digital publishing,and the ecosystem can significantly improve the efficiency of digital publishing.The digital publishing ecosystem has unique theoretical connotations,and it is composed of industrial chain,innovation chain,service chain,value chain and development environment.The construction of a digital publishing ecosystem has many characteristics and functions,which is reflected in its main characteristics such as complexity,diversity,openness,dynamics,synergy,and self-organization,as well as the functions of resource sharing,economies of scale,risk aversion,and environmental adaptation.In order to make Chinese digital publishing ecosystem more perfect and give better play to its due functions,it is necessary to adopt integrating publishing links,strengthening value co-creation,improving service systems,strengthening the integration of“four chains”and optimizing the innovation environment to promote the development of the digital publishing industry.