“镜像自由”与“仪式体育”:体育媒介化及其后果

Mirror Freedom and Ritual Sports:Sports Media and Its Consequences

体育自由是体育研究的重要命题。伴随着技术力量和商业逻辑的渗透,媒介化发展使体育自由沦为“镜像自由”,并引起体育运动的仪式化。仪式化的体育运动通过不断形塑自身的标准化和同质化而长期挤压体育自由的空间,让体育越来越偏离乃至“逃避”其自由形态。体育媒介化放大了体育与个体自由之间的距离,导致的直接后果就是体育运动的“整体失真”和体育自由的长期衰退。因此,体育媒介化所呈现的“镜像自由”,并非真正的体育自由,而是技术遮蔽之下的某种体育自由仪式化的折射。

Sports freedom is an important proposition in sports research.With the penetration of technical power and business logic,the development of media has reduced the freedom of sports to mirror freedom and caused the ritualization of sports.Ritual sports have squeezed the free space of sports for a long time by constantly shaping their own standardization and homogeneity,making sports deviate from or even escape from the free form.The media of sports enlarges the distance between sports and individual freedom,and the direct consequence is the overall distortion of sports and the long-term decline of sports freedom.Therefore,the mirror freedom presented by sports media is not true sports freedom,but a ritualized reflection of sports freedom under the cover of technology.