新闻框架理论视角下电子竞技新闻报道与文化认同感研究——以主流媒体新浪微博为例

Research on E-Sports News Report and Cultural Identity from the Perspective of News Framement Theory:Taking the Mainstream Media Sina Weibo as an Example

在当今媒介融合与文化交融的时代背景下,研究以主流意识形态为代表的主流媒体对于电子竞技的文化认同感显得尤为重要。笔者运用内容分析法,以人民日报、新华社、央视新闻三家主流媒体新浪微博上关于电子竞技文本为研究对象,在新闻框架理论视角下,研究主流媒体关于电子竞技的文化认同感。研究发现:新媒体语境下主流媒体对已发布的电子竞技相关微博认同感较高;对电子竞技的文化认同感中的行为文化与物质文化部分存在较大程度的缺失;主流媒体对于电子竞技基本文化属性的认同感不高。建议:提升新媒体语境下主流媒体对于电子竞技文化的认同感;从新闻框架下构建电子竞技文化的整体认同感。

In the era of media convergence and cultural integration,it is particularly important to study the mainstream media representing the mainstream ideology for the cultural identity of e-sports. Content analysis is used to study e-sports texts on Sina Weibo of People’s Daily,Xinhua News Agency and CCTV News,and to study the mainstream media’s e-sports culture identity from the perspective of News Framement Theory. The study finds that in the context of new media,the mainstream media have a high sense of identity to the published e-sports related Weibo;the behavioral culture and material culture are largely missing in the cultural identity of e-sports;the mainstream media do not have a strong sense of identity for the basic cultural attributes of e-sports. Suggestions are put forward to enhance the mainstream media’s cultural identity of e-sports in the context of new media and to construct the overall cultural identity of e-sports from the perspective of news framework.