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都市农旅园区文创产品开发路径探析 被引量:2

Development Path of Cultural and Creative Products in Urban Agricultural Tourism Park
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摘要 随着都市农业旅游的兴起和居民物质文化需求的提升,文化创意产品的开发逐渐成为中国农旅园区的重要发展途径。都市农业旅游作为一种产业新形态,既实现了农业产业的转型升级,促进了农民增收,又满足了城市居民旅游休闲的需要,对城乡发展具有重要的意义。其中,农旅一体化园区作为发展“农旅双链”的一种典型模式,实现了旅游、现代农业两种产业互相促进和共同发展的联动效应,有着自身不可替代的发展优势,是都市农业的重要抓手。通过分析都市农旅园区开发建设文创产品的重要性,结合山西大同农业嘉年华的规划设计探讨其文创开发路径,提出开发都市农旅园区文创产品的建议,推动文创、农创、旅创“三创”融合发展。 With the rise of urban agricultural tourism and the improvement of residents'material and cultural needs,the development of cultural and creative products has gradually become an important approach to the development of rural tourism zones in China.As a new form of industry,urban agricultural tourism not only realizes the transformation and upgrading of agricultural industry,promotes the increase of farmers'income,but also meets the needs of urban residents for tourism and leisure,and it is of great significance to urban and rural development.Among them,as a typical model of developing double-chain agriculture and tourism,the integrated agriculture-tourism zone has realized the linkage effect of mutual promotion and common development of tourism and modern agriculture,and has its own irreplaceable development advantages,is an important player in urban agriculture.Based on analyzing the importance of the development and construction of cultural and creative products in urban agricultural tourism parks,the development path of cultural and creative products was discussed in the light of the planning and design of the agricultural carnival in Datong,Shanxi province,and some suggestions on the development of cultural and creative products in urban agricultural tourism parks were put forward to promote the integration development of cultural,agricultural and tourism innovation.
作者 尹宏吉 张天柱 何小凡 王越 Yin Hongji;Zhang Tianzhu;He Xiaofan;Wang Yue(Beijing Zhongnong Futong Horticulture Co.,Ltd.,Beijing 100083;China Agricultural University,Beijing 100083;Wageningen University,Wageningen 999025,Netherland)
出处 《农业展望》 2020年第11期64-68,共5页 Agricultural Outlook
关键词 都市农业 农旅园区 文创产品 农业嘉年华 urban agriculture agricultural tourism park cultural and creative products agricultural carnival
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