新冠疫情对北京农产品产销的影响及“北京农业在社区”活动应对思路

Impact of COVID-19 on Agricultural Products Production and Marketing in Beijing and the Coping Thoughts of"Beijing Agriculture in the Community"Activity

突如其来的新冠肺炎疫情,打乱了企业正常的生产和经营秩序,使其面临着线下活动受限、交通运输受阻、用工难、产品滞销、物资短缺等问题。“北京农业在社区”活动,是为更好地展示北京都市型现代农业发展阶段性成果、促进京郊优质农产品产销对接、推动一二三产业融合发展而搭建的平台,受疫情影响也不得已延迟举办。为降低疫情的负面影响,帮助企业进行产销对接,持续为消费者输送安全、优质的品牌农产品,通过总结疫情对北京农产品产销的影响和北京农产品产销对接的经验,据此提出“北京农业在社区”活动的应对思路,助力北京农产品品牌营销。

The sudden outbreak of COVID-19 disrupted the normal production and business order of the enterprises,and made them face problems such as restricted offline activities,blocked transportation,difficult employment,unmarketable products,and shortage of supplies."Beijing Agriculture in the Community"activity,as a platform for better displaying the phased achievements of urban modern agriculture development in Beijing,promoting the marketability of high-quality agricultural products in suburbs of Beijing,and accelerating the integrated development of primary,secondary and tertiary industries,which has also been postponed unavoidably because of COVID-19.In order to reduce the negative impact of COVID-19,help enterprises achieve production and sales connection and deliver safe and high-quality brand agricultural products to consumers continually,by summarizing the impact and the experiences of COVID-19 on Beijing's agricultural products production and marketing,countermeasures of"Beijing Agriculture in the Community"activity were put forward to help brand marketing of Beijing's agricultural products.