移动端交互式广告中的微交互设计研究

RESEARCH ON THE MICRO INTERACTION DESIGN IN MOBILE INTERACTIVE ADVERTISING

近年来,数字时代移动端广告的投放数量越来越大,而层出不穷的移动端交互式广告是广告设计对用户体验愈加重视的表现。微交互设计是近年来交互设计的重要趋势,在移动端交互式广告的发展过程中也可见微交互设计从无到有的转变。本文首先针对移动端交互式广告以及微交互设计相关内容进行了阐述,其次结合案例对移动端交互式广告中的微交互设计进行了分析,最后总结归纳了移动端交互式广告中的微交互设计原则。通过本文的研究,以期提升广告用户的多重体验感。

In recent years,the number of mobile advertisements in the digital age has been increasing,and the endless emergence of mobile interactive advertisements is a manifestation of the increasing emphasis on user experience in advertising design.Micro-interaction design is an important trend in interaction design in recent years.In the development of mobile interactive advertising,micro-interaction design has changed from nothing to nothing.This article first elaborates on the related content of mobile interactive advertising and micro-interaction design.Secondly,it analyzes the micro-interaction design in mobile interactive advertising based on cases,and finally summarizes the micro-interaction design in mobile interactive advertising.Principles,through the research of this article,in order to enhance the multiple experience of advertising users.