探析视觉传达设计在茶叶产品包装中的应用

Application of Visual Communication Design in Tea Product Packaging

近年来,随着生活物质水平的提高,人们越来越重视生活质量,不仅关注物品的质量,也看重外在的包装。现在技术水平提高,包装设计也是五花八门,多种多样,想要在激烈的市场竞争中吸引消费者的眼球,就要在包装上不断推陈出新,有新理念、新构思。茶叶在我国已有悠久的历史,种类也是丰富多样,饮茶成为人们的日常。茶叶如何包装也成为茶商们面临的问题。本文将从视觉传达设计上对茶叶产品包装设计进行简单的分析,从色彩、外形、图形等方面提出些想法,并结合中华传统文化元素与茶叶特性来论述,希望能够展现我国茶文化,对我国茶叶产业销售有促进作用。

In recent years,with the improvement of living material level,people pay more and more attention to the quality of life,not only the quality of goods,but also the external packaging.Now the technical level is improved,and the packaging design is varied.In order to attract consumers’attention in the fierce market competition,it is necessary to constantly bring forth new ideas and new ideas in packaging.Tea has a long history in China,and its types are rich and varied.Drinking tea has become a daily life for people.How to package tea has also become a problem faced by tea merchants.Based on this,this paper will simply analyze the packaging design of tea products from the visual communication design,put forward some ideas from the aspects of color,shape and graphics,and discuss it in combination with Chinese traditional cultural elements and tea characteristics,hoping to show China's tea culture and promote the sales of tea industry in China.